"The name says it all - they really do have the 'Secret Ingredient' to success. They helped us focus on our core competency, streamlined operations, helped kick start the base kitchen and a new outlet."

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"The Secret Ingredient team combined the best of an out of the box approach with the latest and most innovative concepts the market has to offer."

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"The evolution of Wai Wai City which is all set to take off and become a global brand is due to their effort, commitment and passion. Proud to have them as our partners and part of the family."

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"Secret ingredient helped us launch a category in our restaurants. They understood the needs of an international brand and executed the mandate successfully."

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“Secret Ingredient brought the perfect balance of creativity and structure, this truly responded meaningfully to our vision and ethos, helping us define the concept, building the cuisine and bar identity. Their flexible and intuitive approach helped put together a strong overall concept without compromise on the vision. This is what gave it a sharper edge, the distinctiveness that has been reflected in how guests have responded to XO&Mi .”’

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"Brava was a key project for us at The Khyber. We wanted a restaurant that matched the Resort’s reputation- something exciting and memorable for our guests. Secret Ingredient helped us get there- shaping the concept, building an identity and collectively curating an experience that our guests would cherish. Our partnership with Secret Ingredient continued beyond Brava. They worked on our overall F&B service and offerings. The collaboration was truly rewarding.”

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“Secret Ingredient truly gets both- the business side and what today’s diners want. For the Heritage Group, they created Bonita and Mama Miso- two unique concepts that blend creativity with practicality. What we value most is their hands-on approach and knack for making ideas not just exciting, but sustainable. It’s been a great partnership, and we look forward to creating more together.”

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It was a pleasure working with Secret Ingredient to help us ideate and improve two of our brands Soda Bottle Opener Wala and The Fatty Bao. They weren’t just superficial consultants; they engaged deeply, listened, challenged, and refined ideas to help us shape these two brands very close to my heart. It’s rare to find a team that invests themselves so fully in the process, and I valued the perspective they brought.

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“Working with Secret Ingredient felt like having true partners on our side. From shaping the concept to bringing Chica and Qavalli to life, they helped us see our vision clearly and make it real. Their ideas were creative, their insights spot-on, and they always kept our goals at heart. Today, both restaurants reflect exactly what we imagined- and what our guests love.”

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"We appreciate structured approach and practical industry knowledge of team Secret ingredients lead by Kula and Sid, which complemented our in-house strategies well. It helped us validate some key decisions keeping up with the industry changes"

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