About Us

Sid’s relationship with food began early, shaped by his upbringing in London and travels with his family. After graduating from St. Stephen’s College, he spent nearly a decade in private banking and equity trading in London with Citibank,

Born in Malaysia and raised on a steady diet of South Indian and Southeast Asian cuisine, Kula developed a natural affinity for food and flavour early in life. After moving to New Delhi in 2007,

With an operations career spanning over a decade, Hitesh is the backbone of SI’s execution across formats. He started his journey at Asian Haus, managing over 130 staff

Kshitija began cooking at age 7 and never stopped. A graduate of IHM Pusa, she’s trained under the likes of Sujan Sarkar and Vikramjit Roy, where she managed R&D, operations and events.

Avantika leads marketing at Secret Ingredient, where she drives brand strategy, content and partnerships with a deep understanding of the food and hospitality space.

Deepa began her professional journey after completing her diploma in hospitality and Bachelor's in commerce. Starting at Interglobe Aviation with Indigo Airlines, she transitioned to prestigious hospitality brands such as..

Dev is a culinary enthusiast whose passion for all things food sparked at a young age. After completing his culinary program & undergrad in tourism; Dev gained valuable experience working with renowned brands like Hilton..

Aparajita brings a refined culinary sensibility shaped by her Le Cordon Bleu training in London, complemented by her academic foundation in Media and Communications from the University of Nottingham.

Preeti’s culinary journey started early at home, as her father’s trusted sous chef for their legendary Sunday brunches. She soon turned that passion into a career, graduating from IHM Aurangabad and later training in Italian cuisine under Chef Marouane Rahali in Bangalore.

Esha works across bakery development, recipe testing and analytics. She supports the culinary team with dessert trials, R&D and data management, especially within bakery-focused projects.

Bhaskar brings over 12 years of experience in finance, accounting and financial management, with a knack for keeping numbers, processes and everything in between running smoothly.

With an MBA in Human Resource Management and close to 10 years of experience across healthcare, broking, fintech, personal care and cosmetics & now F&B, Neha brings a diverse perspective to people and workplaces.

Ankit Yadav is Executive Assistant to Sid Mathur at Secret Ingredient, bringing over 10 years of experience across executive support, administration and technical support. With an engineering degree from Sathyabama University.

Somya brings a client-first approach to business development, shaped by her experience in Zomato, a background in Psychology and experience across operations, customer relationships and brand consulting.